Get tailored battlecards for every prospect you meet, customized to what you sell — before every call, automatically — so you always show up ready.
Free. No signup. Works on any company.
THE INVISIBLE REVENUE LEAK
Your reps have 3–4 sales calls a day. Before each one, they do a quick LinkedIn scan, skim the company website, maybe check Crunchbase. Takes 10 minutes. Produces nothing useful.
Then the call starts. The first 5 minutes decide everything — whether the prospect sees your rep as someone who gets their business, or just another generic pitch. Most reps lose this window because they didn't walk in with real context.
You'll never see this in your pipeline data. No rep logs “lost because I wasn't prepared.” It shows up as “went dark” or “timing not right.” But underneath, it's a preparation gap nobody's measuring.
Went Dark
40%
of deals
No Budget
25%
of deals
Chose Competitor
20%
of deals
What it really means: the rep wasn't prepared.
HOW IT WORKS
Set up once. Your team gets prepared for every meeting, automatically.
STEP 01
Build your Battlecard through a 30-minute AI conversation. Captures your positioning, differentiation, and objection handling. Done once.
STEP 02
Link Google Calendar. Groundwork detects external meetings automatically. No configuration required.
STEP 03
Before every meeting, your team receives a structured Sales Brief. MEDDICC analysis, pain hypotheses, SPIN questions, opening lines. Automatically.
THE OUTPUT
This briefing was generated automatically 30 minutes before a sales call. No research by the rep. No prompting. Just calendar \u2192 briefing \u2192 ready.
Velocity CRM recently raised Series B ($24M) and posted 6 SDR openings on their careers page. Their VP Sales has been posting about onboarding challenges on LinkedIn. New SDRs likely lack the product depth that founding AEs carry, creating inconsistent call quality across the team.
Maps to your value prop: Groundwork's Battlecard captures founding team's product knowledge and delivers it as structured preparation before every call, cutting ramp time from weeks to days.
Job descriptions reference enterprise accounts and $80K+ ACV deals — a shift from their original SMB motion. Enterprise prospects expect a consultative first call. SDRs trained on transactional selling may struggle with the depth required.
Maps to your value prop: Groundwork's MEDDICC analysis and Gap Selling framework give each SDR enterprise-grade preparation automatically.
Velocity CRM serves healthcare, fintech, and logistics — three very different industries. SDRs must context-switch between verticals multiple times per day, making deep preparation impractical.
Maps to your value prop: Groundwork researches each prospect through industry-specific context automatically. One Battlecard serves all verticals.
This is a real Sales Brief. Want one for your next meeting?
Groundwork creates the context that makes all of those tools more effective.
TRY GROUNDWORK FREE
Enter your product URL, your prospect's URL, and receive a full Sales Brief — the same 20+ page analysis your team would get before every call.
Free. No signup required. Brief delivered in ~15 minutes.
Your data is used only to generate this brief. Read our privacy policy.
WHY GROUNDWORK
Give your team the preparation quality of your best closer. Before every call. Automatically.