Sales Framework Glossary

The frameworks behind every Groundwork Sales Brief.

A sales battlecard is a competitive reference document. Learn what it contains, how to create one, and how Groundwork reimagines the concept.

Gap Selling focuses on the gap between a prospect's current state and their desired future state. Learn the framework and how to apply it.

MEDDICC is a B2B sales qualification framework. Learn how each element works and how Groundwork applies it automatically.

A Sales Brief is a structured preparation document that equips sales reps with prospect-specific intelligence before every call.

SPIN Selling is a research-backed sales methodology built on four question types: Situation, Problem, Implication, and Need-Payoff.