The right conversation starts with a relevant reason.

Your target accounts are talking about their priorities, problems, and plans. Keeping up with that activity takes time. Working out which changes matter to your product takes judgement.

GroundWork tracks LinkedIn activity and surfaces the findings that match what you sell and the Signals you care about. Each Insight explains its relevance and shows the evidence behind it.

You inspect the source, decide whether it matters, and choose how to reach out.